Sportswear has developed to today. According to the scale of development and its brand maturity, it can be divided into retail sports brands and wholesale group purchase sports brands. Retail sports brands such as Adidas, Nike, Li Ning, Anta, 361, Hongxing Erke, Peak, etc., wholesale group purchase sports brands Such as danno (Dannon), Kennon, Bartenone, Palojet, etc., although they are all sports brands, retail and group-buying sports brands face different customer groups. Retail sports brands face different customer groups. , The products produced have different personality characteristics for each age group.
Because the scale and maturity of the group buying sports brand are not as strong as the retail brand, it can only be different from the customer base. The main group buying is mainly the rest of the retail brand.” Market cake”. According to the direction of market development, in the future, manufacturers will directly face consumers and directly provide consumers with products and services. In this way, if products and services are in place, each brand will maintain a relatively fixed customer base.
